The adventure begins...
The company opens his first factory in Romania.
Contractor for the biggest international fashion brands
Historic becomes a contractor for the production of jackets, down jackets and parka for the most prestigious international fashion brands.
Creation of the first brand
The brand Historic Reasearch was launched.
The first important milestone
The brand Historic was born, presented for the first time at the Pitti in Florence the same year
The first icon garment, the Norge Atmospheric Parka 1926
The NORGE 1926 Atmospheric Parka, symbol of Historic, was born.
Portraits from the world: the Historic treasure
Historic has gathered over the years an archive of over 3.000 garments, uncovered in worldwide flea markets, thanks to a long and careful research that allowed the company to group together outerwear and jackets from all over the world making it a unique collection that reproduced the garments of protagonists of epic adventurous events of the 1900's. that served as source of inspiration for the future products sartotial design.
Historic between innovation and technology
The company has studied and developed in collaboration with the MIT in Boston a special fabric to produce jackets able to be worn 365 days a year.
Historic in the world: the expansion begins...
The big news arrived from the new Club des Sports brand, that was presented during an event in Florence with a down jacket dedicated to high altitudes and extreme sports: after the new opening in China at the department store in Shanghai: “Plaza66” and at the Beijing “World Trade Center”, the brand was soon present for the first time at the “Bread & Butter” in Berlin with a dedicated stand at the Premium tradeshow side by side with the Historic agents stands for both of the garments products lines, also participating at the Copenaghen CPH Vision tradeshow, thanks to the collaboration with the new Norwegian distributor that from the Fall/Winter 2011/12 collection was in charge of the Historic line in Switzerland, with two new distributors, one for men and one for women, for the Japanese market for the Club des Sports line.
The Ultralight Innovation
Historic was the first company to launch the first reversible down jackets with the feathers direct injection technology. Light, practical, warm and multi-functional.
The expansion continues ...
The Club des Sports brand, has counted on dedicated spaces inside the most famous European department stores, such as: La Rinascente at the Milan Dome, the Loden Frey of Munich (historic emporium that opened in 1842), and the big Tsum warehouse in Moscow. The brand was also present in over 600 selected boutiques worldwide. Besides the brand from Brescia has collaborated with the worldwide tour “Wings & Roots 2009-10” of the singer Eros Ramazzotti. The pop star chose to wear the Club des Sports down jacket for his grand Italian and European music tour, for the occasion, Display srl has created a customized limited edition down jacket with the eagle the singer symbol of identification.
New markets, new successes
Great results was achieved by the company owner of the Historic Research and Club des Sports brands distributed all over Europe. The company owner Alberto Conti in an interview explained the successful strategy behind the brand that has allowed to the fashion house in Bassano Bresciano to conquer new markets thanks to the investments in new technologies and textile materials.
New horizons, between successes and new resellers
Grande successo che si estende in tutto il mondo, dalla Rinascente di Milano al Loden Frey di Monaco di Baviera, dai grandi magazzini Tsum di Mosca a un corner temporaneo aperto alle Gallerie Lafayette di Parigi. The success and the brand expansion reached the biggest fashion capitols worldwide, from the Rinascente in Milan to the Loden Frey in Munich, and the big Tsum warehouse in Moscow and not least the selling corner at the Lafayette Gallery in Paris.
Historic at the court of British Crown
The Royal family members, Prince William and Prince Harry worn the Club des Sports down jackets from Brescia.
The first registered patent
Among the garments precious metal decorations stands out the very particular “fire fighers hook” to open and close a heavy jacket very fast making the Historic outerwear even more personal and unique, was registered and patented.
The new Club Des Sports brand was born
For the 2011 season Display S.r.l. enhances the uniqueness of the two brands: Historic Research that represented the always very refined taste and the grand added value of the sartorial sportswear made with the highest quality fabrics and details. Club des Sports, was the last brand born that gave the company great satisfactions, while preparing a great expansion of the products range after reaching a memorable success.
The important collaborations continues...
It was in 100% twisted cotton, but spreaded in two different colours, the Historic Sahariana Jacket with a coulisse in the waistband, created in collaboration with the known British Millerain company, specialised for over a century in the production of oiled cotton fabric (original english fabric) treated with natural wax finishings for immersion.
Conquer of the asian markets
The Historic brand could count in a network of showrooms among the most famous world capitals, that covered the related markets, like: Paris, Munich, Stockholm, Brussels, Amsterdam, Zurich, Moscow, beside the international markets of Tokyo and Osaka.
Historic approda in Sud Corea
A collaboration was sanctioned for the development and selling corners inside the South Korean Kolon Malls, Byseries stores and Chinese Departments stores.
Asian expansion between China and Hong Kong
A distribution agreement for China and an important group based in Hong Kong was sanctioned, with the prevision of the opening of five brand stores, two in Italy and three abroad by 2011.
The first Historirc stores were opened
Historic counts today on four outlet stores in Italy: The Factory Storeof Poncarale in the Brescia province, the Boutique ofNoventa di Piave at theDesigner Outlets, the Boutique of Settimo Torinese at the il Torino Outlet Village, and the Boutique in Mantova at the Mantova Outlet Village.
Historic is protagonist of the Byseries video
The Historic garments has been worn by two famous korean actors, featured in a video clip created by the giant Korean brand Kolon Mall for the 2014 Heavy Outerwear Collection and the BySeries department stores.
Brand relaunch and new e-commerce
Historic gets back into the game with a virtual store: the new and modern e-commerce.